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Jane Atherton's delight
is in teaching small and medium-sized business owners the true
essence of marketing, advertising, public relations, sales and
customer service so they can use these newly-acquired skills to
make their businesses excel. Her teaching style is down to
earth, and the marketing concepts easily grasped. She can relate
to business owner challenges as she is an entrepreneur herself,
and has counseled hundreds of companies in her role as Certified
Business Analyst with the University of South Florida Small
Business Development Center. Jane began her career as an
award-winning writer/producer with advertising agencies, then
moved on to state and national marketing positions with private
companies. Jane holds a BA in Advertising and Marketing from the School of Journalism, University of Florida; a Certificate of Leadership Training from SMS Consulting Corp.; Australia Management Consultant certification from SMS Consulting Corp.; and Australia Business Analyst certification. Memberships include University of South Florida SBDC, Cascade Marketing Association, Women's Professional Network, and Business Networking Association. Jane is married to Mark, underwater acoustics expert extraordinaire! (sonar technology) No offspring or pets! Jane is a professional jazz vocalist, having performed for many years at major jazz venues and festivals in Australia where she lived for over 20 years. Originally she was a piano major at the Florida State School of Music before switching her studies to business and journalism. Her cooking and hospitality skills were behind her ownership of two successful restaurants. Jane currently enjoys hiking, golf and tennis, but misses her earlier life adventures in scuba diving (PADI-certified) and horseback riding (with her mischievous horse, Demi). She has traveled widely on several continents. AND SHE CALLS BELLINGHAM HOME BECAUSE THERE IS NO OTHER PLACE LIKE IT IN THE WORLD! CERTIFIABLY! |
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