Professional
Women's Luncheon Series:
Beyond
Generational Marketing |
| There's more to
generational marketing than larger print for Boomers and text
messages to Generation Y. Our Spring Professional Women's
Luncheon will zero in on the hot button issues for each
generation of American consumers. Learn how smart businesswomen
use intuition and relationship building to create a strong brand
image and generate success. Generational expert Karen Southall
Watts will help you understand how each generation perceives
your business and your product and how you can look beyond
generational labels to really connect with your customer base.
She will also discuss how different generations will affect the
marketplace and how you can act on these changes to increase
your business. Take advantage of this opportunity to learn
trends, network with fellow businesswomen, and enjoy the view
from the Harborside Bistro at Hotel Bellwether! Karen Southall
Watts has been teaching entrepreneurship and management skills
classes and workshops since 1999. She is the author of many
business articles and workbooks, including the series Secrets of
Successful Entrepreneurs. |
S8568 /
1 session
F from 12:00 PM to 2:00 PM
Southall Watts
$45 |
Start
Date:4/25
End Date: 4/25
Hotel Bellwether |
Get Lean With Your Office Operations
|
| Companies
maintain efficiency by using lean principles to keep output high
and processes fast. What many people don't know is that you can
apply these same simple principles to any size of business,
large or small. "Getting Lean" means going through the process
of eliminating waste and inefficiency and replacing it with
"kaizen," a Japanese term for continuous improvement. Learn how
you can increase your productivity, organize your business, and
pocket the savings with lean office management. Chris Ortiz of
Kaizen Assembly has taught over 150 kaizen events to Fortune 500
companies all over the country, as well as in India and China.
One hour lunch break from 12:00-1:00 p.m. Session is closed. |
Creating Your Best Advertising: A Hands-On Workshop
|
| In this
eye-opening class, discover the techniques to create the right
advertising message for the right audience. Gain strategies for
choosing the most effective media mix - all with a focus on
saving advertising dollars and increasing your sales. You will
create your own ad or print material step-by-step with expert
feedback to make it stand out. This course is designed to teach
you what is behind good ads and to stir up your creative juices!
Bring paper and pencil and an open mind! Jane Atherton has
worked in the marketing and advertising arenas for 30 years. An
award-winning copywriter/producer and sales/marketing director,
Jane has worked with a diverse number of companies, products and
markets. Her companies, ADditude Creative Marketing and Remember
Me Business Cards, offer in-depth assistance in all aspects of
marketing and advertising for businesses. Session is
closed. |
