Branding Your Business

Your brand is more than your logo. Having a brand for your business helps you stand apart from your competitors and communicates who you are to your customers. This class will focus on the fundamentals of brand development, understanding the characteristics of a strong brand and finding the right people to work with on developing a long-term branding solution for your business. Instructor Jessica Renner has over ten years experience as a brand manager in the business and nonprofit sectors. She currently works as a strategy advisor and green marketing consultant.

S8048 / Sessions 1
Th from 8:30 AM to 11:00 AM
Renner
$39

Start Date:5/27
End Date: 5/27
WCC - Foundation Building - Ste 201C

Brochures, Flyers, and Newsletters: The Good, the Bad, and the Really Ugly

Would you like to design your own print materials for your small business, but don't know how to make them stand out and be seen? Many ads and brochures are ineffective because they contain the wrong information in the wrong places. In this class you will discover how to design focused, creative, and professional-looking marketing materials that get noticed by your target market. You will learn about fonts, graphics, spacing, ad shapes, and the difference between color and black and white design. Actual ads from the local media will be used as examples of the best and the worst. Even if you don't design your own ads, this class will help you evaluate what works and what doesn't and enable you to better communicate your needs. Instructor Taimi Dunn Gorman of Gorman Publicity is a former owner of The Colophon Café and The Doggie Diner in Bellingham.
Session is closed.

How to Improve Your Website

Learn the basics of creating an effective website, including design, layout, photography, navigation, usability, search engine preparedness, and content. Instructors will show examples of do's and don'ts in website layout, as well as offer a constructive critique of your current website. You will leave with simple methods to improve your website and attract more visitors. Feel free to bring your laptop to our wireless classroom for a hands-on experience! Mark Lee and Doug Devries, owners of Big Fresh Media, will draw on the latest web standards and their years of experience in website development.

S8340 / Sessions 1
Th from 9:00 AM to 12 N
Lee / DeVries
$45

Start Date:5/6
End Date: 5/6
WCC - Foundation Building - Ste 201C

Networking - One Relationship at a Time

Being successful in business comes from having a strong network of contacts and resources. This workshop will show you how to build a working network that can provide future connections and sales opportunities, and the secret behind 'giving back' that can make your network stronger. Renata B. Kowalczyk has 12 years of instructional and consulting experience with variety of organizations, including JPMorgan Chase, Grameen Foundation and Metropolitan Transportation Authority of NYC.
This session is closed.

Survive & Thrive: Increase Your Sales!

In a tough economy, making your sales quota can feel like an insurmountable challenge. Find your edge by joining us for this action-packed workshop designed for both new and seasoned sellers. You will learn how to create a value proposition, connect with the best prospective clients, leave a compelling voicemail message, and discover how a sales pipeline can help identify and manage sales opportunities. This class will combine lecture and small group activities as you focus on your specific needs to increase sales, and receive valuable resources and a sales action plan for immediate use on the sales front. Instructor Lori Richardson of Score More Sales is an international speaker on "sales action" for small businesses, and has over 25 years in business to business selling and sales management.

S8652 / Sessions 2
F from 9:30 AM to 12 N
Richardson
$69

Start Date:4/16
End Date: 4/23
WCC - Baker Hall #114