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Sales & Marketing
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The Ten Best Low-Cost Marketing Ideas for Your Small Business |
| Do you have a
great business but not a lot of money? Find out how to market
yourself without having to ruin your budget! In this seminar,
you'll discover how to create and enhance your company image to
customers while attracting them to your business; learn how to
identify your target market using a marketing plan so that all
your marketing has a cohesive, unified feel; and take away ideas
for economical and surprisingly effective marketing that you can
do yourself. You will also receive a handout on how to prepare a
marketing plan, a list of the top ten low-cost marketing ideas,
and notes from the class. Marketing guru Taimi Dunn Gorman has
created several successful and well-known businesses on a
shoestring, including The Colophon Cafe and The Doggie Diner. |
H8363 /
1 session
Th from 8:00 AM to 10:00 AM
Gorman
$29 |
Start
Date:7/17
End Date: 7/17
WCC - Foundation Building 201 |
How to Improve Your Website |
| Your website can be one of your most effective marketing tools,
as long as your clients--and potential clients--can find it! In
this class, we will cover the basics of an effective website,
including design, layout, photography, navigation, usability,
search engine preparedness, and content. Instructors will show
examples of do's and don'ts in website layout, as well as offer
a constructive critique for each student's website. You will
leave with simple methods to improve your website and attract
more visitors. Feel free to bring your laptop to our wireless
classroom for a hands-on experience! Mark Lee and Doug Devries,
owners of Big Fresh Media, will draw on the latest web standards
and their years of experiences in website development. |
H8148 /
1 session / 3 clock hrs.
Th from 9:00 AM to 12:00 PM
Lee
$39 |
Start
Date:7/31
End Date: 7/31
WCC - Foundation Building 201 |
Marketing Boot Camp |
| SUMMER QUARTER:
In this 2-session intensive training course, you will learn the
six things you absolutely need to know to master essential
marketing. Instructor Jane Atherton will lead you through a
step-by-step action guide that will put an end to spending your
marketing dollars carelessly or ineffectively. You'll gain tips,
tricks, and strategies for designing a successful,
income-producing marketing campaign that you can use for the
long term. The sessions cover the nitty-gritty of understanding
marketing tools, budget, media, product and competitior
comparisons, and crafting a powerful and compelling marketing
message. Come prepared to create and cultivate marketing ideas,
and get your products, services, and messages in sync. Jane
Atherton, owner of ADditutude Creative Marketing and Remember Me
Business Cards, trains entrepreneurs in how to discover their
most marketable attributes. |
H8196 /
2 sessions / 6 clock hrs.
F from 9:00 AM to 12:00 PM
Atherton
$85 |
Start
Date:7/11
End Date: 7/18
WCC - Foundation Building 201 |
Sales Boot Camp |
If cold calls
are leaving you cold, it's time for Sales Boot Camp! Whether you
are in a corporation, a small business, or an association, you
need sales skills. What better way to learn than in an
intensive, boot camp-like setting! Join us for this
action-packed workshop designed for both new and seasoned
sellers. You will learn how to create a value proposition, how
to connect with the best prospective clients, how to leave a
compelling voicemail message, how a sales pipeline can help
identify and manage sales opportunities, and how to leave your
competition in the dust! This class will combine lecture and
small group activities that will help you focus on your specific
needs to increase sales. You will also receive valuable
resources and a sales action plan for immediate use on the sales
front. Instructor Lori Richardson of Score More Sales is an
international speaker on sales action for small business, and
has over 25 years in business to business selling and sales
management.
Session is closed |
Starting or Managing Your Own Business |
If you are
thinking of starting a new business or looking for help with
your existing business, this class is a must! Seasoned
professionals will teach you the fundamentals of planning for
success, as well as how to develop a business and marketing
plan. Course covers financing, recordkeeping, accounting, taxes,
legal considerations and business insurance. It serves as an
excellent review for existing business owners as well as a
practical introduction for new entrepreneurs. Instructors are
from SCORE, Counselors to America's Small Businesses. Lunch
break from 12:00-1:00 pm.
Session is Closed |
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