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Thursday Morning Seminars
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Time Management for the Self-Employed |
| Effectively
managing your time, energy, and priorities is the key to
achieving your business goals. This seminar will help you move
from being overwhelmed, distracted, scattered, and stuck to
becoming a business owner who manages priorities and projects in
ways that lead to healthy business growth. You'll discover how
your personal style impacts the way you organize your time,
explore time management techniques that fit your style and
strengths, and learn a workflow and review system that can help
you keep track of all that needs to get done. Mark Warren,
M.Ed., has trained and coached local small business owners as
well as Fortune 500 companies. |
H8371 /
1 session
Th from 8:00 AM to 10:00 AM
Warren
$29 |
Start
Date:7/10
End Date: 7/10
WCC - Foundation Building 201 |
The Ten Best Low-Cost Marketing Ideas for Your Small Business |
Do you have a
great business but not a lot of money? Find out how to market
yourself without having to ruin your budget! In this seminar,
you'll discover how to create and enhance your company image to
customers while attracting them to your business; learn how to
identify your target market using a marketing plan so that all
your marketing has a cohesive, unified feel; and take away ideas
for economical and surprisingly effective marketing that you can
do yourself. You will also receive a handout on how to prepare a
marketing plan, a list of the top ten low-cost marketing ideas,
and notes from the class. Marketing guru Taimi Dunn Gorman has
created several successful and well-known businesses on a
shoestring, including The Colophon Cafe and The Doggie Diner.
Session is closed. |
How to Improve Your Website |
Your website can be one of your most effective marketing tools,
as long as your clients--and potential clients--can find it! In
this class, we will cover the basics of an effective website,
including design, layout, photography, navigation, usability,
search engine preparedness, and content. Instructors will show
examples of do's and don'ts in website layout, as well as offer
a constructive critique for each student's website. You will
leave with simple methods to improve your website and attract
more visitors. Feel free to bring your laptop to our wireless
classroom for a hands-on experience! Mark Lee and Doug Devries,
owners of Big Fresh Media, will draw on the latest web standards
and their years of experiences in website development.
Session is closed. |
How Blogging Can Grow Business
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Blogging is not
just for socializing--it can also be a powerful marketing tool
that will attract your target market. Businesses of all sizes
are putting web logs (blogs) to use, including your competition.
Find out how you can get your own blog up and running easily and
inexpensively, without having to hire a web developer or learn
HTML. Advertising expert Jane Atherton will explain how you can
use your blog effectively to build business presence; increase
customer awareness, participation and loyalty; and help brand
yourself. Jane Atherton has worked in the sales, marketing and
advertising arenas for 30 years. Her companies, ADditude
Creative Marketing and Remember Me Business Cards, offer
in-depth assistance in all aspects of marketing and advertising.
Session is closed |
Recruiting on a Budget
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| Increasingly,
recruiting is an expensive proposition--especially for small
businesses. Traditional venues for delivering your recruiting
message are becoming less effective, and to top it off, Whatcom
County's unemployment is at an all-time low, making it difficult
to find qualified employees. In this seminar, you will not only
learn about inexpensive ways to get your recruiting message out
there, but you will also begin the process of developing a
toolkit for effective hiring. You will discover productive
avenues to post your job opening, explore effective ways to
phrase your message, and identify target-specific venues for
your recruiting message. Instructor Jack McCallum is the
President/Principal Consultant of HR Balance. Session
is closed. |
Increase Your Cash with Profit Focused Management
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| Using two sets
of books may seem suspect, but interpreting your numbers two
different ways is both legal and can increase your profits as a
small business owner. By using the principles of profit-focused
management, you will learn how to increase cash profits vital to
your business survival, profitability, and growth. You will
learn to master your Value Stream (everything you do to make
your product), develop your unique Core Competencies (things you
do particularly well), and establish a Sustainable Competitive
Advantage. Taking lessons from Disneyland and Toyota, instructor
Mike Greene will help you avoid running out of cash and show how
you some simple shifts in thinking can make your business more
profitable. Mike Greene has owned and operated five small
businesses and is an expert in Lean Management. Session is
closed. |
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